How People Get to Tell Their Story on TV

Did you ever wonder why most business owners interviewed on TV look and sound so good?  It’s because they have public relations firm who create talking points strategically designed to influence their audience in specific ways.  They also undergo media & camera coaching, so they know how to present well on camera.  Finally, they retain public relations firms with media relationships to pitch their stories.

Did you ever wonder how “ordinary people” guests get to be on major talk shows?  It’s because the talk shows have scouts who scour the country looking for people with compelling and interesting stories who can demonstrate — in one way or another — that they will make a “good” guest.

In both cases, the people who are successfully showcased on TV have two main things in common.  They have a newsworthy story and they are able to present it well.

The upside to being a businessperson on TV is that (if you exclude the costs of the public relations firm retainers) you gain “free” publicity. However, if you’ve done this successfully, you know that most PR firms require monthly retainers in the thousands of dollars.  So the effort is only justified when your business gains appropriate benefits from the exposure.

The downside to being on TV is that you get one shot at getting your message out — exactly the way you wanted to get it out. Then, if you’re happy with the results, you might be limited by the ways in which you’re allowed to use the videos later.

For the rest of us — as entrepreneurs, business owners or other professionals — we don’t necessarily need to be on TV, but we do need to have video.  For our websites’ search engine optimization and so we have a better shot at converting web viewers into prospects who pick up the phone and call us.

Over the years, I’ve done work for a number of people who have the goal of sharing their story on TV or radio. It’s both rewarding and frustrating. The rewarding feeling happens when my client is so well prepared that they “nail it” — in terms of the message they’re sharing. The frustrating feelings happen when the station decides against airing their story — after all their efforts. But perhaps worse, or most frustrating is when the station decides to air it, but edits the message to change it’s meaning from what was intended.

Preventing this frustration is a big part of the reason why Talk Show Connections exists today.

Wouldn’t it be great if there were a cost effective, turnkey way to ensure you got the on camera results you wanted? From public relations strategy to media coaching to retaking the shoot it until you get it right?

That’s what we provide.